This year’s El Salvador Cup of Excellence auction broke price records

This year’s El Salvador Cup of Excellence auction broke price records — and touched hearts with a humanitarian gesture. The auction, which took place last month, ended with the surprising announcement that the buyers from one of the 33 winning lots were donating the projected profits to Ricardo Espitia, Executive Director of the Salvadoran Coffee Council who had suffered a […]

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Coffee, a perfect way to enhance your business experience

Coffee can be, in many ways, an integral part of a customer’s experience at your restaurant. Burt Lancaster, the famous actor, once said: “I judge a restaurant by the bread and by the coffee.” His quote couldn’t be truer, and here’s why. Imagine guests arriving for a highly anticipated meal, which required a lot of preparation and effort. Everything goes […]

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